2020 is destined to be an extraordinary year. The basketball superstar Kobe Bryan died at the beginning of the year. COVID-19 began to ravage the world in March. These disasters all mark 2020 very difficult. Under the aggression of COVID-19 around the world, unemployment rates (high or low) have appeared in various countries. In this context, work development seems to be difficult.
COVID-19 has restricted most companies from operating normally. This includes small and medium enterprises, start-up companies, and self-employed individuals. No communication with customers. Everything seems impossible.
Constant Contact solves this problem for everyone. For Constant Contact, it is both an opportunity and a mission.
ONE: About Constant Contact
Introduction: Constant Contact, Inc. is an online marketing company, headquartered in Waltham, Massachusetts, with additional offices in Loveland, Colorado; and New York, New York. The company was founded in 1995 and was later sold to Endurance International in 2015.
product and service: Email marketing
Constant Contact provides the most professional and useful electronic marketing for people who cannot reach customers at home. Constant Contact’s electronic marketing has a wealth of experience, bringing their services to 100,000 customers around the world, and can receive good reviews.
This is because Constant Contact has thousands of marketing templates, the most professional data analysis, and targeted continuous contact. If you have the following situations, you can all try to use Constant Contact. I believe it will solve your current dilemma. First of all, you are the person in charge of an enterprise and need precise customer engagement. Understand the needs of customers. It is best if you can have a list of customer mailboxes. In this case, simply upload the form file to easily understand the customer’s trend. The next step is to subdivide the precise customer list. In this regard, Constant Contact has its own advantages and strict procedures.
How to get accurate customers and keep in touch
Subdivide the list, accurate and continuous contact
TWO: Constant contact pricing:
There are two plans for Constant Contact, Email and Email Enhanced, which can fit most small business budgets. In addition, Constant Contact offers a 60-day free trial period.
Both plans have everything needed to create professional email campaigns. With each plan, you can send unlimited emails. Each plan comes with customizable templates, contact management and list building tools, pop-up forms, tracking and reporting functions, image libraries and mobile applications.
The difference between the two plans is that Email Plus provides a dynamic registration form, 2GB of file storage space, can accommodate up to 10 users, email automation, event marketing, online donations, and surveys and coupons. You need to know more about the price of Constant Contact:
Prices for both plans are based on list size. If you prepay for six months, you can enjoy a 10% discount; if you prepay for 12 months, you can enjoy a 15% discount. Non-profit organizations can enjoy other discounts. Franchise and associations can enjoy special plans.
The price of the email plan starts at $20 per month (up to 500 subscribers) and the price is $65 per month (up to 5,000 contacts). The most expensive package is US$335 and can support 50,000 contacts.
The cheapest package of the Email Plus plan starts at $45 per month, and you can send emails to up to 500 contacts. For 2,500 contacts, the cost is $70 per month. The most expensive package is $335 for 50,000 contacts.
If you have more than 50,000 subscribers, you need to contact Constant Contact for a quote.
If your contact list changes from one billing cycle to the next, “Continuous Contact” will automatically adjust your charges.
The 60-day free trial version contains all the tools of Constant Contact, including templates, images, email editor, contact management, reports and real-time support. However, you can only send emails to 100 or fewer contacts.
Constant contact function
Constant Contact has a range of tools to easily create eye-catching and attractive email marketing campaigns. This is why we like constant contact.
A/B split test
Using Constant Contact’s A/B testing function, you can create two different subject lines, each of which is sent to a part of the contact list. The software determines the subject lines that perform well and automatically sends the winner to other viewers.
Using Constant Contact’s autoresponder, you can create a series of personalized automated emails that will be sent automatically based on certain triggers. You can automatically send emails, such as welcome messages to new subscribers, and birthday and anniversary emails to existing customers.
Continuous contact has a 97% delivery rate. The company also provides resources on its website where you can learn about email best practices and phrases that may trigger spam filters.
When you click “Create Email”, you can choose to add your website. If you choose that option, Constant Contact will scrub your website to find brand colors, logos, and social media accounts, and then add them to the email. Next, select a template and edit it using drag and drop tools. If you are not sure how to use the email editor, the video will automatically play when you enter the editor for the first time. When we used Constant Contact’s email editor, we created and sent an email in less than 10 minutes. The emails we send are in the correct inbox, not in the “spam” or “promotions” folder.
Constant Contact has dozens of templates in its library. Each template is reusable and built for desktop and mobile devices. After choosing a template, you can customize the template with your own pictures and brand colors and fonts.
You can upload your existing contacts using Excel, Outlook and Salesforce. When uploading new contacts, you can use tags to categorize them, such as “VIP Donor” and “Potential Client”. Constant contacts will automatically delete duplicate contacts and unsubscribed contacts for you, so you don’t need to manage the list manually.
After sending the email, you can view the report of the campaign immediately. Statistics include open rate, click-through rate, number of emails sent, bounced, successfully sent, unsubscribed, spam report, and unopened. You can also view which links have been clicked, social media statistics and poll responses. In this dashboard, you can choose to resend the email.
We have found that constant contracts have many advantages. The most prominent benefits for us include:
Easy to use: Continuous contact is one of the easiest email marketing services to use. Its email editor is excellent. Even if you have never designed an email, the editor will automatically clean up your website to find logos, colors, and social media profiles. Once you have this information, you can easily customize the template to create attractive emails. There are dozens of templates to choose from, and you can save your favorite template to quickly reuse it to create new emails.
Integration: Constant Contact integrates with other services, such as Excel, Salesforce, Outlook and list building tools. You can easily synchronize contact data and more. Constant Contact has integrations with many software applications that small businesses use and rely on.
Automation: You can send automatic emails triggered by customer actions, so when consumers are interested in your products or services, you can respond in a timely manner.
There are several potential disadvantages to be aware of. This is some limitation of constant contact.
No free option: Although Constant Contact has a 60-day free trial period, many email marketing services offer free versions of their software, but the features are usually limited. Continuous contact does not provide free options.
Limited A/B testing variables: The best email marketing services allow you to compare multiple variables with A/B testing, such as different designs. Constant Contact’s A/B testing function only allows you to change the subject line of the email, which is limited.
THREE: customer support
There are various resources available to help you. Together with its extensive knowledge base and videos, it provides chat and phone support. When we reached out to help, the representative of Constant Contact was very helpful, not in a hurry, and answered all our questions.